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Postwire Awarded for Best Customer Demand Driver at the 2013 MITX Innovation Awards

June 10, 2013

Annual Awards Show Celebrates New England’s Most Innovative Web and Mobile Technology Achievements

Postwire, which enables marketers to visually organize business content so that sales and account teams can use it to make personalized resource pages for each account, has been selected as a winner in the category of “Best Customer Demand Driver” for the 2013 MITX Innovation Awards.

The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play. The MITX Award winners were announced in 15 general categories, as well as the PricewaterhouseCoopers Promise Award, Best of Show, an all-new Visionary Award, and People’s Choice Award, at a sold out ceremony held on June 3th at the Westin Copley Place in Boston.

Postwire is a software product that helps marketers and salespeople organize and personally share content to connect with clients and prospects in a visual, interactive way. Using the Postwire solution, professionals are able to organize and share videos, photos, web links, documents, and other content via personalized resource pages they quickly create for customers and prospects, helping to nurture and enhance relationships, and drive success.

“This has been an exciting year so far for Postwire. With our rapid growth and company expansion, finalist accolade from the American Business Awards and now our MITX Innovation Award win, we couldn’t be happier,” said Cliff Pollan, founder, president and CEO of Postwire. “We thank MITX for this honor and look forward to what the second half of 2013 holds.”

“We created the Innovation Awards to give our exciting Massachusetts-based digital and internet companies a chance to showcase their best stuff,” said MITX President Debi Kleiman. “This year’s winners are top notch, demonstrating just how awesome the tech community is here in Mass. MITX is thrilled to honor their achievements.”

Judges for the MITX Awards included over 70 industry professionals representing various disciplines including creative directors, designers, technologists, investors, and business professionals.

The 2013 Innovation Awards were sponsored by PricewaterhouseCoopers, Acquia, The Atom Group, Cassidy Turley, Everon, TJX, TripAdvisor, Vitamin T, and Wilmer Hale.

For the complete list of winners and other information please visit the MITX Innovation Awards Website.

 

About Postwire

Postwire (www.postwire.com) enables business to capture, organize, and share content in a highly visual and personal way. Using Postwire, people with pertinent information are able to share it with those who need it. Postwire is a private, investor­backed company headquartered in Lexington, Mass.

 

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.